What Does CRM to CMS Integration Really Mean?

Hesam Seyed Mousavi, July 29, 2015 Source: CRMForum blog.mousavi.fr The premise of content marketing isn’t a new one. The idea of using thought leadership to demonstrate expertise and attract and engage prospective clients was really pioneered by the global consulting firm, McKinsey, back in the 1960s. So, while some industry pundits would have you believe…